Everything in Leadership starts with BIG IDEA.
Somebody calls it vision or ambition, somebody have read in business books about fancy words like mission, BHAG, value proposition etc. All in all it’s about BIG IDEA behind. The one, which Simon Sinek in his famous TED talk called ‘your Why’ (yeah, I love this guy’s theory and I will quote him often!).
I am lucky to be part of global youth network called AIESEC, the non-for-profit independent youth-driven organization which proudly claims to be the one who makes the world a better place.
It was always hard to explain to others what does AIESEC do on every day basis, and what does it actually mean “peace and fulfillment of humankind’s potential”, that’s why I was constantly searching for different metaphorical explanations. You don’t explain maths to children using integrals and trigonometric functions, do you? You start with explaining arithmetic with apples and oranges.
Same with abstract concepts like leadership, impact on society, cultural diversity, global youth voice, sustainable behavior etc – why to make them complicated if we can explain them with “apples and oranges”?
BIG IDEA doesn’t need to be complex.