I will repeat it as many times as I can because I think it’s essential.
If you are a leader you should have a stand, a vision, a big picture of the desired end state to inspire people to follow.
Most of the true followers stand by your side not because of you, not because of what you do, but because of why you do it. There is a big idea behind every extraordinary example of leadership, whether it’s a brand, an ideological theory or a movement.
And if you want to make it work,
your idea needs to be a virus.